Post Scheduler: Key to Increasing Blog Productivity

Use a Post Scheduler and say ‘I do’

There’s no better way of tying the knot between you and your blog than using a post scheduler. By scheduling your posts and planning ahead, you are basically saying to your blog: “Don’t you worry. I’m here to stay.”

But seriously, post scheduling shows commitment and keeps you focused on your next article(s). Instead of turning dozens of unfinished ideas in your head, you’ll be able to allocate your brain power more efficiently to a firmly set goal. Trust me, writing it down really does help you get your blog act together. And, if you already do have it together, using a post scheduler will allow your blog to grow and help you take it to the next level.

How often should I publish?

Aaaah, the eternal question. It’s actually quite simple, though. If you’ve been blogging a while, you’ve probably developed a sort of 6th sense about post publishing. You know what the best days are, you know how using keywords can be immensely rewarding, and you know how often you should publish. But there’s no magic to this. This mystical intuition is formed by the following very measurable factors:

  • Your goals
  • Your blog strategy
  • How big a fish you are
  • How much time you have
  • How many people you can rely on for content

It all depends on how professional you want to be about blogging. Is blogging a hobby or your bread and butter? Do you want to publish only when inspiration strikes or do you have big plans for your blog? Are you a teenager living with your parents or a big corporation? Do you want to blog on weekends or do you want to all your spare time to it? Are you alone or do you have a whole team of writers at your disposal? If, you’ve chosen the latter in all of the above, then you may need to publish as often as once per hour. Crazy, I know. But blogging is a big business these days. Or can be, if that’s what you choose.

To give you another example. I publish once a week. Being the only writer here, and having other pressing engagements, that’s all I have time for. It also helps that I don’t aspire for blog-o-sphere domination. Otherwise I would probably go crazy, knowing how much more I could do.

In the end, the best way to determine how often you should publish, would be to ask yourself:

How often can I manage to publish quality content on a consistent basis?

And there’s your answer.

How do I schedule my posts?

Once you determine ‘how often’, you should then seal the deal and make a post plan for the next 2-3 months. At least try. Come up with a few key topics and a few articles for each topic. Even just having an approximate title will do for now. Once you have that list you are ready for the post scheduler.

WordPress allows you to create new posts, and select your preferred publishing date within the Post Edit interface. You can do it that way, but there are better and more efficient ways of doing this. Especially, if you are planning for months in advance.

WordPress Post Scheduler

WordPress Post Scheduler

There are free tools that can help you not only schedule, but also have an overview of all of your scheduled posts. Read on for some examples.

By the way, if planning 2-3 months in advance seems like going from being a couch potato to running a marathon, slow it down a notch. Plan for the month or week ahead. The important thing is that you plan.

How do I manage my post schedule?

Editorial Calendar

One of the tools that can help you with this is Editorial Calendar. The plugin is added right to the Posts menu, so it’s very easy to access.

WordPress Post Scheduler: Editorial Calendar

WordPress Post Scheduler: Editorial Calendar

It lets you do cool stuff, like drag & drop your posts around the calendar, and create new posts right from the calendar interface. You can get an overview of drafts as well as posts that are ready for the outside world.

You can also choose what info to display in the calendar. For instance, you may want to see the ‘Author’ of a particular article.

WordPress Post Scheduler: Editorial Calendar

WordPress Post Scheduler: Editorial Calendar

Editorial Calendar is all you’ll need if you are blogging alone or with a pal.

Edit Flow

While Editorial Calendar is all a lone blog ranger would need, a blogging team may require more functionality from a scheduler. Edit Flow is perfect for teams of editors that might be collaborating together from distant locations.

WordPress Post Scheduler: Edit Flow

WordPress Post Scheduler: Edit Flow

This tool can support a serious blogging operation, with features such as Editorial Comments, where editors can communicate with each other and give feedback about a given post and its status.
WordPress Post Scheduler: Edit Flow

WordPress Post Scheduler: Edit Flow

In the screenshot below you can see how easy it is to update post status and keep track of who’s doing what and the progress being made.
WordPress Post Scheduler: Edit Flow

WordPress Post Scheduler: Edit Flow

Edit Flow also allows you to create User Groups to easily notify several people at once about content changes or updates. You can also add Metadata to a post, with important details to editors, such as required word count or contact details. A great tool for highly active blogs run by businesses or content rich sites.

So, sharpen your pencil and get cracking. Make the list and pin it to your post scheduler. Then take it one post at a time, and you’ll get there.

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About Alicia Kolesnikova

Blogger & blogging advocate. An avid WordPress explorer and occasional shutter release pusher. Follow me on for extra blogging tips.

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